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About us

Our Mission


Discover the latest trends in fashion and jewelry to express your unique style.

To do so, we partner with local artisans who prioritize sustainability and craft their pieces with passion.

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The Style Concept


From local artisans to your closet, discover how we deliver our unique styles and bring you joy.

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Our Collections

Explore our exquisite clothing and jewellery collections, each thoughtfully crafted to embody style, elegance, and a touch of individuality.

Meet our designers

Dedicated artisans driving our creativity

Tony Fred

Chief Brand Officer

Founder and chief designer, Tony is the visionary behind the brand. He loves to stay involved in the design process, marketing, and enhancing customer experiences.

Emma Lane

Chief Marketing Officer

Emma loves embracing creativity. With her extensive experience as a Fashion Director in the industry, Emma has helped the brand to flourish. Emma is among the top talents in fashion design.

Emma Johnson

Chief Fashion Officer

Aline is a passionate fashion designer who loves creating unique clothing and jewellery pieces. She mentors aspiring designers and connects with a community of fashion enthusiasts.

Iris Joe

Chief Operations Officer

Iris, with her international fashion experience, helps us curate stunning collections and elevate our brand. She is determined to drive success and brings her creative vision to the forefront.